A 2025 ASA monitoring sweep found roughly two-thirds of Instagram Stories containing ads in the UK were not clearly labelled, and under the Digital Markets, Competition and Consumers Act 2024, serious breaches can now cost up to 10% of global turnover. Compliance is built to keep UK creators well clear of that number.
The ASA's own sweep found this rate of non-compliance, a strong signal of how easy the rules are to get wrong by accident.
New CMA powers under the 2024 Act mean serious disclosure breaches can now be fined up to 10% of global turnover, not just a warning letter.
HFSS product promotion to under-16s is banned outright, and prescription-medicine advertising to the public via social is prohibited entirely.
Not a generic US-style disclosure check, built for the specific standard UK regulators actually enforce.
So '#ad' or 'Paid partnership with' lands before the cutoff point every time, not added as an afterthought.
Rates and plans that make sense against the UK market, not a US number converted after the fact.
A 2025 ASA monitoring sweep found approximately two-thirds of Instagram Stories containing ads were not clearly labelled, a striking rate that shows how easy the placement rules are to get wrong without a system checking for it.
Under the Digital Markets, Competition and Consumers Act 2024, the CMA gained powers to fine serious breaches up to 10% of a company's global turnover, a significant increase from earlier reputational-only enforcement.
Clear terms like '#ad', 'advert', or 'paid partnership' visible before any 'see more' cutoff, covering paid content, gifted or loaned products, affiliate commissions, and self-promotion, across posts, stories, reels, livestreams, podcasts and newsletters.
Yes, Zyntra's plans and Deal Scout's rate benchmarks work in GBP, matching the UK market rather than a converted US figure.
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