Filipino users spend more time on social media than almost anywhere else in the world, roughly 3 hours 32 minutes daily, and 70% say they've purchased something based on an influencer recommendation, a genuinely high-conversion market. Auto-Posting and Deal Scout are built to capture that engagement, not waste it.
Roughly 3 hours 32 minutes a day on social media alone, among the highest rates measured anywhere.
70% of Filipino users report purchasing based on an influencer recommendation, well above many larger markets.
40+ hours a month on TikTok versus 23.5 hours on Facebook, even though Facebook has more total users.
Benchmarking built around the Philippines' unusually strong influencer-to-purchase link.
Without ignoring Facebook's still-larger reach, since both matter here.
Built for the Philippine market directly.
Among the highest in the world, roughly 3 hours 32 minutes a day on social media specifically, contributing to nearly 9 hours of total daily internet use.
Yes, at a notably high rate: 70% of Filipino social media users report having purchased something based on an influencer's recommendation, making this an unusually strong market for brand-deal conversion.
Both matter, but differently. Facebook still has the larger raw user base, while TikTok drives significantly more engagement time per user, so a strategy favoring only one over the other leaves real reach on the table.
The Ad Standards Council self-regulates disclosure, requiring clear terms like 'Paid partnership' or 'Sponsored' rather than hidden or buried disclosure, alongside general protections under the Consumer Act.
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