Enter your followers, engagement rate and platform to get a defensible rate range for a brand deal, built off industry CPM benchmarks rather than a guess. Live on this page, no signup.
A starting point for negotiation, not a guarantee. Niche, exclusivity, usage rights and your actual conversion history all move the real number.
It estimates your typical reach per post from your followers and engagement rate, then applies platform-specific CPM (cost per thousand views) benchmarks and a multiplier for the deliverable type, single post, video or bundle.
Treat it as a starting point for negotiation, not a fixed price. Niche (finance and tech typically command more than general lifestyle), exclusivity terms, usage rights and your actual sales conversion history all move the real number up or down.
A dedicated video or a multi-post bundle takes meaningfully more production time and delivers more brand exposure than a single Story, so the multiplier reflects that difference in scope.
Yes, Deal Scout benchmarks rates against real market data for your specific niche and past deals, and helps structure the actual negotiation, well beyond a quick estimate.
Book a demo to see Deal Scout benchmark real rates for your niche.
Book a demo