An ACCC sweep of 118 Australian creators found 81% of posts raised Consumer Law concerns, mostly inadequate sponsorship disclosure, while nano-tier creators already account for over half of all brand collaborations in the market. Compliance is built for exactly the gap the ACCC found.
The ACCC's own sweep across Instagram, TikTok, Snapchat, YouTube, Facebook and Twitch found this rate, mostly from inadequate or hidden disclosure.
78% of Instagram influencers and 55% of TikTok influencers in Australia are nano-tier, and they account for over half of brand collaborations.
Influencer marketing spend in Australia is projected to grow from AUD $929 million in 2025 to AUD $1,257 million by 2028.
Disclosure checked against the exact bar the ACCC's own sweep found most creators missing.
Benchmarking that reflects how brand spend actually flows in Australia, not a mega-influencer assumption.
Built for the Australian market directly.
An ACCC sweep of 118 creators across major platforms found 81% of reviewed posts raised Australian Consumer Law concerns, with the rate even higher in fashion content (96%), mostly tied to inadequate or hidden sponsorship disclosure.
Yes, more than most markets. Nano-tier creators make up the large majority of Australian influencers on Instagram and TikTok and already account for over half of all brand collaborations, meaning smaller audiences are a real, viable path here.
AANA and AiMCO industry standards require clear upfront disclosure such as #Ad or #PaidPromotion, not vague or buried tags, applying to both paid and gifted content.
Yes, plans and Deal Scout's benchmarking run in AUD, built for the Australian market rather than a converted figure.
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