Industry analysts describe the creator economy as having doubled the combined size of the music and film industries, with Goldman Sachs projecting it could reach roughly $500 billion by 2027, right as LA's traditional studio production has been contracting. Content Engine and Deal Scout exist for creators building creator-owned IP in a city shifting away from the old studio system.
Described by industry analysts as having doubled the combined size of the music and film industries in economic scale.
Strikes, streaming pullback and runaway production elsewhere have shrunk the old system, while independent, creator-owned work has grown in its place.
Agencies, brand headquarters and production talent remain concentrated here, now serving creator-led projects as much as studio ones.
Built to surface opportunities in a market with more brand HQs and talent agencies per capita than almost anywhere else.
Built for creators who keep ownership of what they make, the model LA is shifting toward.
Straightforward for a US-based creator hub.
By some industry estimates, yes, analysts have described it as having doubled the combined size of the music and film industries, with Goldman Sachs projecting the broader creator economy could reach roughly $500 billion by 2027.
A combination of factors including industry strikes, streaming budget pullbacks, and productions moving to other states or countries for cost reasons has contracted traditional studio-system work since 2023, coinciding with growth in independent, creator-led content.
In a different way than before. Agencies, brand headquarters and production talent remain concentrated in LA, but increasingly serve creator-led, IP-owning projects rather than only traditional studio productions.
Yes, Deal Scout is built to surface and benchmark opportunities, useful in a market as brand-and-agency-dense as LA, where the volume of potential partnerships can be hard to track manually.
Book a demo to see how nine AI agents run creator ops in your market.
Book a demo