Nano-influencers in Indonesia deliver roughly seven times the engagement rate of macro creators, 7.2% versus 1.1%, at a fraction of the cost, while brand spend still skews toward Instagram even though TikTok gets more actual usage. Deal Scout is built to catch that mismatch in your favor.
7.2% engagement versus 1.1% for macro accounts, at roughly $21 per post versus $735, a striking efficiency gap.
73.5% of Indonesians use TikTok monthly, but it captures just 22.5% of brand campaigns, a real opportunity gap versus Instagram's 69.9% campaign share.
Since October 2024, violations under UU PDP can mean fines up to 2% of annual revenue.
Surfacing deals on the platform where usage is high but brand spend hasn't caught up yet.
Data handling reviewed against a law with real enforcement teeth since 2024.
Built for the Indonesian market directly.
Significantly. Nano-tier creators see roughly 7.2% engagement versus 1.1% for macro accounts, at a fraction of the typical cost per post, a genuinely large efficiency gap for brands and a real opportunity for smaller creators.
Yes, 73.5% of Indonesian social users are active on TikTok monthly, but it captures only 22.5% of brand campaign spend, versus Instagram's 69.9% campaign share despite lower usage, a real gap creators can position around.
UU PDP, Indonesia's Personal Data Protection Law, has been actively enforced since October 2024, with penalties up to 2% of annual revenue for violations, relevant to any creator collecting audience data through giveaways or forms.
Yes, pricing and Deal Scout's benchmarking work in IDR, built for the Indonesian market.
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