Published rate benchmarks put Instagram nano-tier deals around $20 to $200 and YouTube mid-tier deals in the $5,000 to $15,000 range, with real variation by niche, engagement rate and usage rights. Deal Scout benchmarks your specific numbers against current rate data so you're negotiating from evidence, not a guess.
Platform, tier and niche all factored in, not a flat follower-count formula.
Evidence to negotiate with, not a number pulled out of thin air.
So next time's ask starts from real data, not memory.
This is one job out of nine Zyntra's agents handle together, content, posting, engagement, deals, growth, analytics, monetization, compliance and a Supervisor coordinating all of it.
It depends heavily on platform: published benchmarks show, for example, Instagram nano-tier deals in the tens to low hundreds of dollars, while YouTube deals at the same audience tier can run into the low thousands, reflecting real platform-level differences in ad value.
No, engagement rate, niche, usage rights and exclusivity all meaningfully affect the real number beyond just audience size, which is why a flat per-follower formula tends to undersell or oversell depending on your specific situation.
Deal Scout benchmarks your specific audience and niche against current rate data, giving you a defensible range to negotiate from rather than guessing or relying on a generic rate card.
No, published benchmarks show meaningful rate differences by platform for equivalent audience size, so the same flat number across Instagram, TikTok and YouTube usually isn't the right approach.
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